Hopsin recently released a video for his skit “No Words” and I personally love...
Do Musicians Need A Website? So you are a musician and you’re wondering if...
Here is the official music video for “Nut House” by D-$ic. This is a...
5 Things That Will Hurt Your Hip Hop Movement If you are doing these...
How To Submit Your Music To Blogs Like A Pro I wanted to make...
Do Musicians Need A Website?
So you are a musician and you’re wondering if you need a website. The answer is YES! The Internet is is a virtual landscape and you need to have your own real estate, a central headquarters to say. You need your base station, castle, home, or domain as they call it, where you are the boss. You make the rules here!
The reason I am stressing the “YOURS” thing is because every single platform that you use online to push and promote your brand is “NOT YOURS”. With that being said, just think about MySpace. As that platform dryed up due to FaceBook being a much better social platform, a lot of MySpace artists lost everything they built. They joined FaceBook but their fans could no longer find them because of the “friend” system that FaceBook used. The artists that had websites at that time didn’t get hit as hard because their fans knew where to find them.
Social Media Is A Tool!
Social media is a great tool for spreading the word and interacting with fans. It’s also great for networking, but 1 change can cripple your movement. I personally know artists and producers today that no longer use FaceBook Pages due to the changes FaceBook made to “THEIR” platform. You have to take the good with the bad when “YOU DON’T OWN IT”!
We built the majority of our fan base through Twitter. It was a more open approach than FaceBook offers due to the “friends” concept. Our goal was to reach a lot of people fast. You can easily do this on “THEIR” platform but there has to be more to your goal than just reaching people. Our main focus to our goal was to get people to sign up for our email list. Sure, you can reach thousands or even millions of people on social networks, but how many of them will remember you? How many will find you a month down the road if they’re not your “friend”? Even if they are socially connected to you, say they have thousands of “friends” and you’re lost in the mix. Get them to sign up on “YOUR” site and now they know where to find you.
Making Your Own Website.
Making your own website is not hard. Don’t be discouraged if you don’t know where to start, I will help you with the basics here.
First thing first, you need your own Domain. A domain name is basically your Internet address. Our domain name here is www.undergroundpodcast.com, this is what separates us from every other website out there. You can purchase a domain name from several different websites, we chose to go with Hostgator.
Once you have purchased yourself a domain name, you need to purchase a Hosting package from a web hosting service. A web hosting service is a type of Internet hosting service that allows individuals and organizations to make their website accessible via the Internet. We once again used Hostgator for this. They have amazing customer service and have helped me troubleshoot any issues I’ve come across.
After you have purchased a domain name and a hosting plan, you will need to choose what platform you want to build your website with. We went with WordPress because it is simple and easy to use. You can purchase all kinds of useful plugins and widgets for WordPress. My favorite part about WordPress though, has to be the fact that it is an open source community. You can get anything you can think of for free! This is a huge plus for beginners.
Now you will need a Theme for your website. A website theme basically determines what your website looks like and how it functions. Different themes perform different and have different capabilities. This part has a lot to do with personal preference, what do you want your site to do for you? You will have to read what different themes offer to determine what you need. At this point, it’s up to you. YOU ARE THE BOSS NOW!
Here is the official music video for “Nut House” by D-$ic. This is a unique video, well put together and perfect timing for the season. Happy Fall everybody and welcome to the NUT HOUSE!!
Download Free Mixtape Here Destined For Greatness
For Booking/Inquires: firstname.lastname@example.org
5 Things That Will Hurt Your Hip Hop Movement
If you are doing these 5 things… STOP IT NOW! It’s most likely crippling your movement without you even realizing it. Keep reading and you will learn what NOT to do while branding your movement.
The Hip Hop market today is over saturated and this is obvious. There are more artists than any other time in the history of the genre and this is evident from social media and FaceBook alone. Even before we started UndergroundPodcast, my timeline was filled with links from artist that I’ve never heard of. I might of clicked 5 out of 100 of those links and that was only if I knew the artist personally. Bottom line is, people don’t need new music/artists in their lives! You have got to be different and stand out of the crowd of copycats in order to be successful at what you do!!
I honestly fell victim to some of these crippling practices when I started promoting for CashHuntasENT, the label I work for. I saw my old, and even my new peers doing these things, so naturally I thought these things would work. Instead of studying the game and learning what really works, I stepped in line and followed suit… BAD MOVE!!! Although I brought in a few new fans early on, the movement was slow in growth. Looking back now, I had it all wrong!! So learn up and pay attention to these 5 things that you don’t want to do.
1.) Tagging People On Social Media That You Haven’t Established Relationships With.
There are so many of you doing this that it seems normal. Doing this will flat out piss people off! If you’re tagging 95 people and getting 20 plays out of it, IT’S NOT WORKING! Plus you’re probably turning potential listeners away from listening to you in general. NOBODY LIKES SPAM!
2.) Sending Your Links To People’s Inboxes.
If you don’t know the person personally, or have a mutual understanding with said person, do not send them links to your music! Once again this has everything to do with relationships. If you’re not networking or building with that person, what makes you think that they care about you, your song, or your movement? NOBODY LIKES SPAM!
3.) Posting Links On People’s Statuses That Have Nothing To Do With The Status Or Conversation.
I’ve never done this myself because it highly irritates me, so I can imagine how others feel about it. If you’re going to comment on someone’s status, make sure it’s relevant to the topic. Try to add to the status, not take it over! If someone is talking about their day at work and you drop a link to your music, not only are you upsetting that person, you are making yourself look bad in front of that persons friends. This is NOT the first impression you want to give to potential fans so don’t do it. Once again, NOBODY LIKES SPAM!
4.) Posting Opinions About Topics Like Race/Religion/Sexual Preference… Anything That People Are Passionate About That You Don’t Agree With.
This right here is a silent killer! If someone on your timeline is homosexual and you’re posting statuses that attack their character, what makes you think they will take time from their day to listen to you? This goes for race, religion, and many many more topics. If you’re offending people with your status updates, you are putting yourself on an island! I’m not saying don’t be yourself or be fake, I’m saying that this behavior WILL HURT YOUR MOVEMENT!
5.) Posting Nothing But Music On Your Page Or Website.
This one is pretty simple, you have got to be interesting to attract attention! If I click on your page and your timeline is nothing more than links to your music, what does that tell me? Think about this for a moment… Who is the person behind the music? Do you like to fish, or maybe you’re a car guy that knows what he’s talking about. These are the interesting things that can spark up conversations. If I don’t know you and all I see on your page is music, how am I supposed to engage with you? VH1 is banking off “Behind The Music” and it’s because people are interested in THE PERSON, they can care less what snares you used or how many takes it took you to record. Be interesting and be different!
I hope you aren’t making these mistakes but if you are, I hope this article gives you some insight into what not to do. This has been said by many before and I’m also going to say it… JayZ, Eminem, Drake and the likes have never tagged or spammed you in anything! Don’t spam people, make yourself interesting and the fans will find you.
How To Submit Your Music To Blogs Like A Pro
I wanted to make this post to share with you what I’ve learned over the years about submitting music to blogs, and receiving submissions here at Underground Podcast. After you read this, you will know how to submit your music like a pro!
Before I go deeper into this, I want you to understand that anyone can contact a “PAY FOR FEATURE” type of website and get their music on there by spending money. This is NOT what I’m talking about here! I’m talking about the websites like this one that will post your music for FREE, if your music is properly submitted. Let’s start from the beginning.
First Thing First: Email Subject Line
I can’t stress on how important it is to use the subject line properly! If the subject of your email isn’t structured the way blogs like, or it looks misleading, there is a good chance it will get skipped over due to the volume of emails received. So how do you make your email stand out? With a properly structured, detailed subject, that’s how.
You have to understand that your email subject line is similar to a blog headline or Newspaper headline. Your goal is to get the readers attention! If your subject says something like Music Submission – Atist Name – Song Name all you’re doing is blending in. You have to stand out and by doing the same thing as 1,000,000 other artists, trust me, you’re not standing out! So what you need to do is add detail. Get creative and let the reader know what to expect from the beginning.
How To Write A Detailed Email Subject
The first thing you need to do is ask yourself “Why am I submitting”?
Did you release a new project? Are you pushing a single off your project? Did you have a video made for a song on your project that you’re trying to push? Do you have a big show or a tour coming up? The reason for your submission is important! That IS the detail!
Here is an example of both methods and the obvious difference.
Music Submission – Tommy B – Say Something
Tommy B released his new song “Say Something” from his anticipated mixtape “The Sample”
You can see there’s an obvious difference and the second subject line is more interesting. It tells the recipient some details about what is going on with the artist, instead of just “hey here’s a song”! If you get creative with this approach, I guarantee you will stand out.
How To Increase Your Odds Of Getting Featured
This is a simple but very effective tip… Build a relationship with the blogs you are targeting for features!
If you sign up for email lists, comment on their blog, Facebook pages, and other social networks, you’re showing interest in what they do. Become a part of their communities and circles. Show them you’re more than just another musician with your hand out and that you value what they do. These tips WILL help you increase your chances of gaining coverage from blogs.
I hope you find this information helpful and even more, I hope you apply it so you can see the results for yourself.
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